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Design is all about solving problems and meeting the needs of a specific audience, and when it comes to creating a successful product or service, it is essential to focus on the needs of the consumer rather than the preferences of the owner or designer.

When a design is consumer-oriented, it takes into account the wants and needs of the target audience. This means that the design is tailored to meet the specific needs of the people who will be using the product or service. By focusing on the consumer, designers can ensure that the final product is relevant, useful, and easy to use.

On the other hand, when a design is owner-oriented, the focus is on the preferences of the person or company creating the product or service, rather than on the needs of the consumer. This can lead to designs that are not relevant or useful to the target audience, and which may be difficult or confusing to use.

Consumer-oriented design also helps to ensure that the final product is accessible to a wide range of people. By considering the needs of different age groups, abilities, and backgrounds, designers can create products and services that are inclusive and easy to use for everyone.

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Additionally, by keeping the focus on the consumer, designers can also stay ahead of the competition. When a product or service is tailored to meet the needs of the target audience, it is more likely to be successful in the market. By understanding the needs and preferences of consumers, designers can create products and services that stand out and are more likely to be adopted.

Lastly, in today's fast-paced and ever-changing market, it is essential for companies to be responsive to their customers' needs. By keeping the focus on the consumer, companies can adapt and evolve their products and services to meet the changing needs of their target audience, helping them to stay relevant and competitive.

In conclusion, a design should be consumer-oriented because it ensures that the final product is relevant, useful, easy to use, inclusive, and adaptive. It also helps to stay ahead of the competition. Focusing on the preferences of the owner or designer rather than the needs of the consumer can lead to designs that are not successful in the market.

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